A day after AlphaTauri’s controversial rebranding, an replace to the FIA’s 2024 F1 entry record has confirmed the title of the corporate that now owns the Faenza-based squad: Racing Bulls S.p.A.
In a transfer that has been met with blended reactions, Purple Bull’s second F1 outfit has undergone a big change of identification, adopting the brand new title Visa Money App RB System One Group.
Unimpressed, the media and followers alike criticized the brand new moniker upon its reveal on Wednesday, judging it as convoluted and missing readability.
Initially, there was lots of hypothesis surrounding the title change, with a number of sources who had accomplished their homework indicating that Racing Bulls – a reputation that had been trademarked by Purple Bull – because the crew’s new chosen identification. In the long run, they have been half-right.
Whereas the Italian outfit has adopted the pattern and included the title of its primary industrial companion into its Visa Money App RB appellation, Racing Bulls is now certainly that title of the corporate working the crew.
Though the general branding construction stays considerably advanced, the FIA’s entry record has not less than supplied some readability concerning the RB reference within the crew title.
©AlphaTauri
Followers and media can not less than check with Purple Bull racing’s sister outfit it by its title, although Racing Bulls is just not the official crew designation.
Moreover, on the FIA’s official entry record, the rebranded Swiss outfit Stake F1 Group is more likely to be referred to as Sauber, the title that additionally seems in its chassis title.
Racing Bulls is scheduled to unveil its new livery at a particular occasion in Las Vegas on February 8, offering a chance to showcase its up to date branding and additional solidify its identification inside System 1.
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