KO! Bud Mild, the official beer sponsor of UFC, is entering into the Octagon because the unique beer accomplice of light-weight contender Dustin Poirier following his monumental victory at UFC 299 earlier this month in Miami.
“I’m thrilled to cap off my UFC 299 victory by asserting my partnership with Bud Mild, the official beer sponsor of the UFC,” stated UFC light-weight contender Dustin Poirier. “I couldn’t be extra excited to affix Bud Mild’s elite lineup of athlete companions and may’t wait to carry UFC followers some actually thrilling issues each inside and out of doors the Octagon® this 12 months.”
UFC 299 marked the primary UFC occasion that includes Bud Mild because the presenting sponsor together with elevated branding all through the occasion and elevated integration into the ESPN broadcast, bringing simple enjoyment to UFC followers nationwide.
“Bud Mild’s partnership with the UFC permits us to have a good time and convey followers nearer to the game they love, and we couldn’t be extra excited to now welcome probably the greatest within the Octagon, Dustin Poirier, to the Bud Mild Household,” stated Bud Mild VP of Advertising and marketing Todd Allen. “We look ahead to working with Poirier all year long to proceed making nice sports activities moments even simpler to get pleasure from for our followers.”
This announcement follows the multi-year partnership introduced final 12 months that noticed Bud Mild return because the ‘Official Beer Sponsor of UFC’, bringing simple enjoyment to 21+ followers with 360-degree programming, together with customized social and digital content material, broadcast integration, on-site presence, and extra.