The Military is looking for to recoup cash from an $11 million advertising and marketing cope with the United Soccer League and superstar Dwayne “The Rock” Johnson after the partnership didn’t yield a single new recruit, based on a Army.com report, citing Military paperwork.
An Military spokesperson advised Army.com the service is “within the technique of working with the UFL” to find out the ultimate quantity it’s hoping to recoup from the deal. However based on the paperwork, that quantity is $6 million.
As a part of the deal, which was signed earlier this yr, the UFL featured outstanding Military branding on participant uniforms and in video games throughout its inaugural season that ran from March via June. The Military additionally anticipated Johnson, who’s a co-owner of the league, to tout the Military in 5 social media posts.
With 396 million followers on Instagram, Johnson’s posts had been valued by the Military at $1 million every, based on Army.com. However based on the report, Johnson didn’t fulfill his finish of the deal and made solely two Military-related posts, together with none since April.
A evaluate carried out by the Military tasks that the partnership led to a lack of 38 enlistments, the report stated.