Bundesliga heavyweights RB Leipzig are ditching Nike for Puma subsequent season. Beginning this summer season, new sponsors Puma will provide Leipzig footballers with new kits and attire on a deal value reportedly €100m.
Puma CEO Arne Freundt introduced the sponsorship at a press convention on Tuesday. Leipzig follows Dortmund, Borussia Mönchengladbach and 1. FC Heidenheim as a part of the sportswear firm. Leipzig’s sister membership Purple Bull Salzburg, already inked a cope with Puma earlier this yr.
Final July, Puma introduced that Leipzig winger Xavi Simmons could be the brand new model ambassador for Puma’s iconic KING line.Â
Is Nike dropping its soccer luster?Â
RB Leipzig joins the checklist of golf equipment seeking to break the Nike hegemony in world soccer. Even FC Barcelona is scoping out offers for its kits suppliers subsequent season, with New Stability poised to take over Nike.Â
Barcelona’s 25-year Nike partnership is probably the most profitable in soccer, at $109 million per. Manchester United beat out that quantity when it signed as much as Adidas in a $115.2 million deal this 23/24 season.Â
RB Leipzig’s new Puma doubles Nike’s decade-long €60 million partnership with the German facet. Is Nike dropping curiosity as a package sponsor for main golf equipment or simply being outbid? Even Adidas appears to be making cooler boots today.
Photograph: x/RBLeipzig
